Get the solution that best answers your market research question. Conventional market research products are suitable for sales and market analyses; for questions beyond sell-in and sell-out data, individual concepts are the first choice.
Track the performance of your sales and marketing activities beyond standardised reports. Find out how your company, your sales force and your MSLs are perceived by stakeholders. Identify potential and take a look at your competitors.
Check the success of your marketing investments. Find out how your communication is received by the target group, how the content is evaluated and which messages are remembered. Find out which communication channels are the right ones.
Identify the therapy decision-makers of your indication. Learn more about the process of diagnosis and the reasons for recommending therapy. Analyse the attitude of the prescribing specialist group towards your product.
See the big picture of your indication based on robust real-world data. Analyse the combination of prevalence rates, hospital case numbers, population data and your individual parameters at regional level.
Get structured feedback on the shopping experience in pharmacies throughout Austria. Analyse the quality of advice and recommendation behaviour and get to know the reasoning behind it.
Prüfen Sie die Warenpräsentation am Point of Sale und holen Sie sich Feedback zur Durchführung von Werbeaktionen. Erfahren Sie mehr über bestehende Regalplatzierungen und die Einhaltung der Richtlinien für das Category Management.
Get information about customers and their buying behaviour. Align your brand positioning and communication with consumer values and needs. Optimise your product portfolio and marketing strategy.
KentoQuick Rx is our "plug and play" solution for quick trend reports in the office-based and inpatient sector. Receive a trend report from 10 qualitative interviews including an executive summary on your market research question within 10 days of placing the order.
KentoQuick OTC is available for pharmacies and family pharmacies.You will receive a trend report from 10 qualitative interviews including an executive summary on your market research question within 10 days of placing the order.
Stay informed about current Rx Stock outs. Receive a weekly weekly report on the availability of defined medicines at all distribution levels (manufacturer, wholesale, pharmacy).
Stay informed about current OTC stock outs. Receive a weekly report on the availability of defined OTC medicines, food supplements and medical devices at all distribution levels (manufacturer, wholesale, pharmacy).
A well-founded segmented target group is essential for the effective communication and marketing of your product. After a workshop for the definition and weighting of the relevant data sources, you will receive an individual solution proposal for your indication. This is checked for significance by our statistician in order to provide you with reliable and meaningful results for your sales management.
Deciding which pharmacy to visit and with what frequency is the basis of every sales force management. After a workshop for the definition and weighting of the relevant data sources, you will receive an individual solution proposal for your indication. This is checked for significance by our statistician.
The definition of the hospitals and departments to be visited is essential for the optimal use of resources. After a workshop for the definition and weighting of the relevant data sources, you will receive an individual solution proposal for your indication. This is checked for significance by our statistician.
Optimise the territories of your Rx sales force according to travel distance, workload and market potential. Find out which number of employees can perfectly cover the desired call frequency.
Benefit from optimised field sales territories for your OTC sales force. A fair distribution of the workload and sensible routes bring sustainable added value and guarantee the most capital-efficient planning of your field staff. Find out which number of employees can perfectly cover the desired call frequency and where there is potential for optimisation. We are convinced that satisfied and motivated reps ensure your success and therefore know that quantitative surveys are complementary to many years of experience.
We support you in optimising the territories of your hospital sales force according to travel distance, workload and market potential. Find out which number of employees can perfectly cover the desired call frequency.
Market potential is the basis of many sales decisions in the pharmaceutical industry. The graphical representation at brick level creates an Austria-wide overview.
The different regulations and reimbursement systems of the pharmaceutical markets in Europe and the USA make regional know-how indispensable for market entry in Austria.
With a volume of almost one billion euros, the Austrian OTC market is an interesting option. Get insights into the different sales and marketing strategies as well as the legal framework.
Start the hospital distribution of your product in Austria with KENTO. We navigate you through the tendering processes of purchasing groups and hospital associations and support you in contacting hospital pharmacies.
After countless online webinars and accreditation as a service provider of the Academy for Doctors of the Austrian Medical Association, we develop the right training format for you.
Ad Boards have become an important part of science communication to strengthen the understanding of indications and therapy options through dialogue and collaboration with KOLs.
