Market research

Individual pharmaceutical
Market research

Get the solution that best answers your market research question. Conventional market research products are suitable for sales and market analyses; for questions beyond sell-in and sell-out data, individual concepts are the first choice.


Many market research questions in the health and pharmaceutical industry cannot be answered with standardised reports, panels and evaluation tools. The development of individual solutions for qualitative insights is therefore one of our focal points at KENTO.

The selection, analysis and interpretation of different data sources is KENTO's unique solution approach for your questions. The combination of company data, quantitative market research data, prevalence rates, case numbers and demographic data with qualitative insights from your target group leads to a better answer to your question.

We combine in-depth market understanding, statistical competence and medical know-how to create individual solutions in pharmaceutical market research.


Find out whether the product Individual Pharmaceutical Market Research is suitable for you and your requirements.

Rx and OTC

Individual concept


Sales and marketing analyses

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