sales force effectiveness

Pharmacy Targeting

The decision as to which pharmacy should be visited at what frequency is the basis of every field service control. After a workshop for the definition and weighting of the relevant data sources, you will receive an individual solution proposal for your indication. This is checked for significance by our statistician.


Advice and recommendation behavior in the pharmacy is an important component of an OTC advertising strategy. Numerous measures ranging from sales force visits and training courses to congress activities are aimed at influencing this behavior positively for one's own company and product.

We check and evaluate for you which measures are ultimately successful and whether there are differences, for example, between urban and rural areas or in districts with different purchasing power.

This facilitates your strategic planning and optimizes your investments in the right sales channel.


Find out if the Pharmacy Targeting product is suitable for you and your needs.


Target group segmentation

Sales control ordinations

Individual parameters

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Sales Force Effectiveness
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