Advice and recommendation behavior in the pharmacy is an important component of an OTC advertising strategy. Numerous measures ranging from sales force visits and training courses to congress activities are aimed at influencing this behavior positively for one's own company and product.

We check and evaluate for you which measures are ultimately successful and whether there are differences, for example, between urban and rural areas or in districts with different purchasing power.

This facilitates your strategic planning and optimizes your investments in the right sales channel.