Sales Force 
Effectiveness

Find out more about your target group and optimize your marketing activities.

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Sales Force Effectiveness

Physician targeting

A well-founded segmented target group is essential for the effective communication and marketing of your product. After a workshop for the definition and weighting of the relevant data sources, you will receive an individual solution proposal for your indication. This will be checked for significance by our statistician in order to provide you with reliable and meaningful results for your sales management.
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Pharmacy Targeting

The decision as to which pharmacy should be visited at what frequency is the basis of every field service control. After a workshop for the definition and weighting of the relevant data sources, you will receive an individual solution proposal for your indication. This is checked for significance by our statistician.
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Hospital Targeting

The definition of the hospitals and departments to be visited is essential for the optimal use of resources. After a workshop for the definition and weighting of the relevant data sources, you will receive an individual solution proposal for your indication. This is checked for significance by our statistician.
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Patient Journey and KOL-Mapping

Identify the therapy decision-makers for your indication. Find out more about the process of making a diagnosis and the reasons for recommending treatment. Analyze the attitude of the prescribing specialist group towards your product.
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Field Sales Territories Retail Rx

Optimize your Rx Sales Force territories by driving distance, workload and market potential. Find out which number of employees can perfectly cover the desired call frequency.
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Field Sales Territories Retail OTC

Benefit from optimized field sales territories for your OTC Sales Force. A fair distribution of the workload and sensible driving routes bring sustainable added value and guarantee the most capital-efficient planning possible for your field sales force. Find out which number of employees can perfectly cover the desired call frequency and where optimization potential lies. We are convinced that satisfied and motivated reps ensure your success and therefore know that quantitative surveys are complementary to many years of experience.
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Field service areas hospital Rx

We help you optimize your Hospital Sales Force territories based on driving distance, workload and market potential. Find out which number of employees can perfectly cover the desired call frequency.
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KentoGeo Market potential

Market potential is the basis of many sales decisions in the pharmaceutical industry. The graphical representation on brick level creates an Austria- wide overall view.
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KentoGeo Performance

Supplement KentoGeo market potential with performance data and visualize the exploitation of market potential for increased sales force effectiveness.
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You are welcome to request further information about a product of your choice using the form. We will contact you about this shortly.
Sales Force Effectiveness
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