Check the success of your marketing investments. Find out how your communication is received by the target group, how the content is evaluated and which messages are remembered. Find out which communication channels are the right ones.
Description
Marketing is at the heart of any promotional strategy in the pharmaceutical market. The associated messages to the target group, which go hand in hand with medical communication, form the basis. Content must be relevant to the target group and the messages must reach the target group with the desired frequency.
It is therefore essential to review and optimise the type of information, the information channel and the timing of the placement of a message as well as its scope using robust data and surveys.
An analysis of the marketing activities combined with sales calls and market potential data provides deep insights into the status quo and the development potential of the marketing strategy.
Suitability
Find out whether the product Marketing and Medical Communication Analyses is suitable for you and your requirements.
Rx and OTC
Check the investments
Optimise communication channels
Message and Timing
More information about the product
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