Coming from the retail trade and the FMCG brand worlds, category management as well as shelf and promotion placements at the POS have established themselves in the "pharmacy" sales channel. Initially, the focus was primarily on visible placement with its positive effect on recommendation and consultation behavior, but in recent years free choice has gained in importance.

Accelerated by the trend towards dietary supplements and medical products, free choice placement has become indispensable for many indications.

A combination of an attractive contribution margin for the pharmacy and promotional support for the product, as well as the provision of a fairly designed and easy-to-implement planogram, will help you achieve your placement goals at the POS.