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Market research

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Individual pharmaceutical market research

Get the solution that best answers your market research question. Conventional market research products are suitable for sales and market analyses; for questions beyond sell-in and sell-out data, individual concepts are the first choice.
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Performance and market environment analyses

Track the performance of your sales and marketing activities beyond standardised reports. Find out how your company, your sales force and your MSLs are perceived by stakeholders. Identify potential and take a look at your competitors.
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Marketing and medical communication analyses

Check the success of your marketing investments. Find out how your communication is received by the target group, how the content is evaluated and which messages are remembered. Find out which communication channels are the right ones.
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Patient Journey and KOL-Mapping

Identify the therapy decision-makers of your indication. Learn more about the process of diagnosis and the reasons for recommending therapy. Analyse the attitude of the prescribing specialist group towards your product.
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Real World Data Analysis

See the big picture of your indication based on robust real-world data. Analyse the combination of prevalence rates, hospital case numbers, population data and your individual parameters at regional level.
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Mystery-Shopping Pharmacy

Get structured feedback on the shopping experience in pharmacies throughout Austria. Analyse the quality of advice and recommendation behaviour and get to know the reasoning behind it.
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Store-Check Pharmacy

Check the presentation of goods at the point of sale and get feedback on the implementation of promotions. Learn more about existing shelf placements and compliance with category management guidelines.
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Consumer Insights OTC

Get information about customers and their buying behaviour. Align your brand positioning and communication with consumer values and needs. Optimise your product portfolio and marketing strategy.
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KentoQuick Rx

KentoQuick Rx is our "plug and play" solution for quick trend reports in the office-based and inpatient sector. Receive a trend report from 10 qualitative interviews including an executive summary on your market research question within 10 days of placing the order.
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KentoQuick OTC

KentoQuick OTC is available for pharmacies and in-house pharmacies.You will receive a trend report from 10 qualitative interviews including an executive summary on your market research question within 10 days after placing the order.
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KentoRadar Out of Stock: Rx

Stay informed about current Rx stock outs. Receive a
weekly report on the availability of defined drugs at all distribution levels (manufacturer, wholesale, pharmacy).

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Kento Radar Out of Stock: OTC

Stay informed about current OTC stock outs. Receive a weekly report on the availability of defined over-the-counter drugs, dietary supplements and medical devices at all distribution levels (manufacturer, wholesale, pharmacy).
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